{"id":57578,"date":"2023-10-04T19:38:34","date_gmt":"2023-10-04T19:38:34","guid":{"rendered":"http:\/\/custom-chocolate.biz\/?p=57578"},"modified":"2026-03-24T08:27:24","modified_gmt":"2026-03-24T07:27:24","slug":"schokolade-soll-die-wahler-locken","status":"publish","type":"post","link":"https:\/\/staging.schokologo.com\/de\/schoko-news\/schokolade-soll-die-wahler-locken","title":{"rendered":"Schokolade soll die W\u00e4hler locken"},"content":{"rendered":"

Kleine Geschenke erhalten die Freundschaft: Diese alte Weisheit entdecken auch die Parteien im Kampf um die W\u00e4hler. Vor der Niedersachsenwahl am 20. Januar werden zum Teil richtig phantasievolle kleine Geschenke verteilt.<\/p>\n

So gibt es beispielsweise bei den Gr\u00fcnen \u201eSchult\u00fctchen\u201c \u2013 darin Brause mit Waldmeister-Geschmack und dem Hinweis: \u201eBei Bildung ist mehr drin.\u201c Die FDP verschenkt Holzkochl\u00f6ffel mit dem Aufdruck \u201eKoche mit Liebe \u2013 w\u00e4hle mit Verstand\u201c. Taschent\u00fccher \u201eF\u00fcr rote Nasen\u201c verteilt hingegen Die Linke. Eine Traubenzucker-Karte soll f\u00fcr die \u201eEnergie der CDU\u201c stehen und bei der SPD kann man sich Schokoladen-T\u00e4felchen schmecken lassen, auf deren Umh\u00fcllung die \u00f6rtliche Kandidatin zu sehen ist.<\/p>\n

Doch das ist nur ein kleiner Vorgeschmack. Voraussichtlich im September oder Oktober 2013 wird die Wahl zum 18. Deutschen Bundestag stattfinden. Dann geht es erst richtig rund mit den Give Aways der Parteien. Kugelschreiber sind zwar seit \u00fcber 60 Jahren das beliebteste Werbemittel und geh\u00f6ren zu den Top 5 der erfolgreichsten Werbeartikel weltweit. Doch wirklich Eindruck kann man damit heute nicht mehr bei den W\u00e4hlerinnen und W\u00e4hlern machen.<\/p>\n

Da wirken dann schon eher Schokot\u00e4felchen mit Logo-Aufdruck oder dreidimensionale Sonderanfertigungen aus Schokolade, wie sie Schokologo aus D\u00fcsseldorf  anbietet. Denn solche Werbegeschenke transportieren Emotionen und wirken dadurch l\u00e4nger. Wichtig beim Einsatz von Werbeartikeln im Wahlkampf ist, dass diese als integraler Bestandteil des Kommunikations-konzeptes in den Info-Kampagnen eingeplant und eingebunden werden. So begleiten sie als flankierendes Instrument eine Wahlkampfaktion und transportieren die gew\u00fcnschte Botschaft auf nachvollziehbare und sympathische Art und Weise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kleine Geschenke erhalten die Freundschaft: Diese alte Weisheit entdecken auch die Parteien im Kampf um die W\u00e4hler.<\/p>\n","protected":false},"author":1,"featured_media":50416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3643],"tags":[],"class_list":["post-57578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoko-news"],"acf":[],"yoast_head":"\nSchokolade soll die W\u00e4hler locken - Choco-Logo<\/title>\n<meta name=\"description\" content=\"Choco-Logo - Schokolade soll die W\u00e4hler locken\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schokolade soll die W\u00e4hler locken\" \/>\n<meta property=\"og:description\" content=\"Choco-Logo - 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