{"id":57538,"date":"2023-10-04T19:38:07","date_gmt":"2023-10-04T19:38:07","guid":{"rendered":"http:\/\/custom-chocolate.biz\/?p=57538"},"modified":"2026-03-24T08:27:31","modified_gmt":"2026-03-24T07:27:31","slug":"ein-verboten-gutes-duo","status":"publish","type":"post","link":"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo","title":{"rendered":"Ein verboten gutes Duo"},"content":{"rendered":"

Wer und warum ein verboten gutes Duo ist, verr\u00e4t die gemeinsame Pressemitteilung der Germania Werke Krone GmbH & Co. KG und Schokologo:<\/p>\n

F\u00fcr eine erfolgreiche Kampagne ist ein effektiver Marketing-Mix entscheidend, der die Unternehmensziele ebenso wie die Produkte und die gew\u00fcnschte Botschaft gekonnt verst\u00e4rkt. Im Zuge der Neuausrichtung der Firma Germania Werke Krome GmbH & Co. KG entwickelte der traditionsreiche M\u00f6belhersteller aus Nordrhein-Westfalen die Kampagne \u201eVERBOTEN GUTE M\u00d6BEL\u201c, bei der ein origineller Slogan mit einem kreativen Marketingprodukt verbunden wurde.<\/p>\n

Im Fokus der Kampagne steht das neue Programm CALVI mit originalem Gehrungskorpus. Um die Kunden noch neugieriger auf die VERBOTEN GUTEN M\u00d6BEL zu machen, wurde der D\u00fcsseldorfer B2B-Schokoladenhersteller Schokologo damit beauftragt, den Gehrungsschnitt als Schokoladenform nachzubilden. Die fertigen Schokoladengeschenke wurden vor der internationalen M\u00f6belmesse IMM cologne an die Kunden versendet. Neben den 400 Kundengeschenken profitierten nat\u00fcrlich auch die rund 200 Mitarbeiter von der Schokolade, indem sie von der Gesch\u00e4ftsleitung einen geschmackvollen Neujahrsgru\u00df erhielten.<\/p>\n

Um den Kunden und Interessenten einen gewissen Wiedererkennungswert zu bieten, verteilten die Germania-Mitarbeiter auch auf der IMM cologne die individuellen Schokoladen. Das Feedback war hervorragend und somit gelang das Vorhaben, eine ungew\u00f6hnliche und wirkungsvolle Kampagne zu konzipieren, wie Marcel Bernal, Leiter Marketing von Germania, best\u00e4tigt: \u201eDie VERBOTEN GUTE SCHOKOLADE von Schokologo l\u00f6ste nicht nur bei unseren Kunden Begeisterung aus, sondern schmeckte auch den Mitarbeitern. Ein gro\u00dfes Dankesch\u00f6n an Schokologo f\u00fcr die einwandfreie Zusammenarbeit.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Wer und warum ein verboten gutes Duo ist, verr\u00e4t die gemeinsame Pressemitteilung der Germania Werke Krone GmbH & Co. KG und Schokologo. <\/p>\n","protected":false},"author":1,"featured_media":50349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3642],"tags":[],"class_list":["post-57538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemitteilung"],"acf":[],"yoast_head":"\nEin verboten gutes Duo - Choco-Logo<\/title>\n<meta name=\"description\" content=\"Choco-Logo - Ein verboten gutes Duo\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein verboten gutes Duo\" \/>\n<meta property=\"og:description\" content=\"Choco-Logo - Entdecke die Kunst der Schokoladenpersonalisierung mit Schokologo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo\" \/>\n<meta property=\"og:site_name\" content=\"Choco-Logo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SCHOKOLOGO\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T19:38:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T07:27:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.schokologo.com\/wp-content\/uploads\/2023\/09\/Germania_2_4nd-1204x800.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1204\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"schokologo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@schokologo\" \/>\n<meta name=\"twitter:site\" content=\"@schokologo\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"schokologo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo\"},\"author\":{\"name\":\"schokologo\",\"@id\":\"https:\/\/staging.schokologo.com\/de\/#\/schema\/person\/9b656eda37c0b48089f2861e550792bb\"},\"headline\":\"Ein verboten gutes Duo\",\"datePublished\":\"2023-10-04T19:38:07+00:00\",\"dateModified\":\"2026-03-24T07:27:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo\"},\"wordCount\":245,\"publisher\":{\"@id\":\"https:\/\/staging.schokologo.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.schokologo.com\/wp-content\/uploads\/2023\/09\/Germania_2_4nd-scaled.png\",\"articleSection\":[\"Pressemitteilungen\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.schokologo.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo\",\"url\":\"https:\/\/staging.schokologo.com\/de\/pressemitteilung\/ein-verboten-gutes-duo\",\"name\":\"Ein verboten gutes Duo - 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